# Social A/B test plan (concept)

Two plates for the One Shared Now campaign. This is a plan, not a result: nothing has been run and no outcome is claimed.

| | A | B |
|---|---|---|
| Headline | ONE SHARED NOW. | AGENTS ACCELERATE. COMMANDERS DECIDE. |
| Line | Every staff on one live picture. The commander decides on what is true now. | Onebrief's AI does the heavy lifting. Authority stays with the leader. |
| Image | The hero film's opening frame (generated) | An officer and an analyst reading one tablet (generated) |
| Claim source | onebrief.com/platform | onebrief.com/platform/features ("agents accelerate, commanders decide") |

**Hypothesis.** For a defense-planning audience, the shared-picture promise (A) earns more qualified clicks to the platform page than the human-command line (B), because it names the problem a staff lives with.

**Measure.** Click-through to the platform page and time on that page, per audience segment. Set the sample size before launch; stop on the planned date, not on an early lead.

**Hold constant.** Placement, audience, budget, posting window, call to action.