# Protective Life / Message test

A: **Be the calm they carry.**
B: **More room for life.**

Test the lead message, holding audience, visual composition, offer, CTA and placement constant. These two files differ in headline only. Do not launch them as a statistically clean test if the platform crops them differently.

Hypothesis: A frames the strategic benefit; B makes the immediate experience clearer. This is a proposed test, not an observed result.

Primary measure: qualified continuation to the next intended step. Guardrails: message comprehension, accidental clicks and the quality of the resulting conversation. Establish sample size, duration and decision threshold from baseline data before launch. No lift or performance result is claimed.

The supplied email is a design specimen. Build its production version with live text, responsive tables and an actual preference/unsubscribe footer. `homepage-app-entry.svg` is the authored app-entry composition, not a redesign of the current public marketing homepage.