A discreet, pastor-friendly system that turned the church into a channel.

Pastors wanted to confront pornography, but they did not want to pitch software from the pulpit or fund bulk accounts. Five Stones removed that conflict. We assembled five proven, free resources into one branded system and gave churches discreet, practical ways to place help within reach. Covenant Eyes gained trusted proximity to a highly relevant audience without asking the church to become its sales force.

Five Stones drew from David's five stones in 1 Samuel and positioned the pastor as the Warrior Shepherd: not a software salesperson, but a leader equipped to confront a giant threatening the people in his care. The metaphor organized the resources, the language and the physical kit into one memorable system.

Because the system did the asking, the pastor only had to do the handing. Every constraint pastors had imposed—no pulpit pitch, no bulk accounts, no product evangelism—was absorbed into the design rather than argued away.

The five stones in the pastor's ammo bag were five of Covenant Eyes' strongest free, lead-capture resources. The system identified five distinct audiences any church carries and paired each with the resource that already spoke to it.

Each pairing was a decision the system had already made for the pastor: which audience, which resource, which first step. The kit could install itself inside a building without making the install an announcement.

What had required the pastor to be the channel could now happen quietly through the kit. The system was the channel; the pastor, the host.

The films were one expression of the Five Stones system, not the system itself: a way to give the church-channel strategy a recognizable face. Because the audience shared a central conviction but not always the same cultural language, we made two versions of the animated campaign film so the story could enter through a character each audience would immediately recognize.

The Protestant version speaks through the visual and cultural language of Protestant church life. The Catholic version centers a recognizably Catholic religious leader. The narrative structure and strategic argument remain connected while the point of identification changes.

Adaptation did not dilute the idea. It removed unnecessary distance between the audience and the story.

The kit was designed to install itself. Resource cards with QR codes routed each audience to its first-step resource. Discreet stickers — sized for places where private decisions get made — gave the system a presence inside the building without making the install an announcement. Reorder paths and a digital repository let the kit replenish itself without further pastoral involvement.

The Warrior Shepherd metaphor was made tangible, too: a tactile resource spinner that helped a pastor understand the five offerings at a glance, a replica sling, and a branded smooth stone for the desk. Website badges, certifications, sermon notes, full sermons and leadership training formed the support layer around it. A pastor who wanted to do more had a clear next step; a pastor who wanted the system to do the work could install the kit and let it run.

Pastors who had felt unable to recommend the product without overstepping could now hand someone a card and let the resource do the rest.

For the audience inside the church, the kit lowered the cost of asking for help. Anyone could pick up a card, scan a code and take a first step privately. No conversation required.

For the company, the kit changed what the church relationship was for. The church stopped being a venue Covenant Eyes was trying to break into and started functioning as a distribution layer that worked at scale.

5 Stones became the cornerstone of Covenant Eyes' church strategy.

More than twenty thousand kits shipped, both nationally and internationally. The kit became the primary resource the company gave away at church conferences. Thousands of leads and accounts came through it, generated quietly, without any pastor having to evangelize the product to do it.

Pastors described the kit as easy to install. That sentence was the entire strategic point.

Inside the company, 5 Stones was designated one of five major focus areas in the 2026 one-page strategic plan. Active evolution continues across the sub-brands: Strive, Arise, The Narrow Way, Restored Vows and the parent-focused resources.