A short fractional engagement with America’s first Christian mobile wireless service. I led positioning, messaging, onboarding and lifecycle strategy, translated the network technology into language customers could understand, and began building the company’s first integrated marketing operating system.
- Turned a differentiated network capability into a position customers could understand.
- Designed the company’s first integrated marketing operating system, connecting workstreams to ownership, reporting and the customer journey.
- Used AI-assisted workflows to accelerate research, comparison, writing and system development, with every output judged and released by a person.
Creative and brand leadership inside an enterprise SaaS company, across eleven years with the company (2015–May 2026). In its first Creative Director role, I resolved a four-year strategic deadlock, led the 2020 Covenant Eyes rebrand, and went on to lead the 2025 Victory brand strategy and the portfolio architecture organizing Covenant Eyes, Victory, Five Stones and the supporting content brands.
- Resolved a four-year strategic deadlock through an executive onsite, restarting brand and product development.
- Led the 2020 Covenant Eyes rebrand, the company’s first comprehensive redefinition.
- Led the 2025 Victory brand strategy and identity, repositioning the product from monitoring toward becoming and formation.
- Helped define Covenant Eyes as the institutional authority and designed the portfolio architecture organizing Victory, Five Stones and the supporting content brands with controlled levels of disclosure.
- Created the Five Stones church-channel strategy, distributing 20,000+ kits nationally and internationally.
- Built an AI-supported brand voice framework for 20+ writers across three departments, with human review and a cross-functional Brand Council.
- Represented the brand inside the company’s first $1.2M agency engagement.
- Developed a team of five across design, public relations and motion.