Barnabas

A life of faith. Connected.

Bringing Scripture, prayer, reflection, and relationships into a clearer discipleship experience for churches and Christians.

Project
Barnabas
Category
Church discipleship platform
Scope
Positioning · Copy · Visual direction · Website experience
Status
Proposed creative direction, in review
Format
Working website prototype

01The Website

The homepage, working. Open it and scroll.

This is the website itself, not a picture of it: the scroll-linked opening passage, the product explorer, the navigation and the walkthrough dialog all work. It opens inside the portfolio frame with a way back to this page, or in a full window with nothing around it. The walkthrough form sends nothing. It previews a request and says so.

02The Challenge

Make a broad discipleship platform understandable and desirable to church leaders.

Barnabas offers journaling, Bible reading and study, AI-assisted reflection, groups and accountability, church configuration and a church website service. Presented together, that asks a pastor to weigh many propositions before understanding the one that matters to them: what this would do for the people they lead.

03The Insight

The practices of Christian life gain meaning through their relationship to one another and to the people who help us grow.

Scripture, prayer, reflection, study, accountability, encouragement and participation in the church are not separate features. They are one life. The product earns its place by holding those moments together, while the pastor and church leaders remain the people teaching, shepherding and equipping.

04The Creative Response

A connected brand and website that makes the product’s role visible.

The homepage opens on a church community and moves, in one continuous scroll-linked passage, from that courtyard to an open page of Scripture to a private reflection, then to two people walking together. Three movements follow: return to what matters, keep walking together, make room for others to grow. Leadership comes next, then the product, then a plain invitation to a walkthrough.

Barnabas stays in a supporting role throughout. “Ask Barnabas” is presented as help with reflection, not as a pastor, counselor or substitute for the people in a church, and every product view on the page is labelled as a demonstration with sample content.

A man standing quietly at a window at dusk, eyes lowered, city lights behind him.
Return to what matters.
Six people seated around a dark blue table seen from above, open Bibles and notebooks in front of them.
Make room for others to grow.
A pastor and a younger leader standing together over an open book in a bright meeting room as people arrive.
The discipleship you lead.

05The Work

What the project actually contains.

  • PositioningA church discipleship platform whose central promise is continuity: what begins in teaching and conversation is carried into the rest of the week.
  • CopyThe homepage narrative, from “A life of faith. Connected.” through three movements to “Barnabas. Support the discipleship you lead.”
  • Visual directionFraunces for display and Manrope for everything operational; chalk, ink, deep blue and a clear blue; a letterspaced typographic wordmark with a single blue dot. Proposed, not an approved identity.
  • PhotographyCampaign art direction across eight images at varied distances. The photographs are illustrative campaign imagery with fictional people, not a customer story.
  • Website experienceA responsive homepage prototype: a pinned, scroll-linked opening on wide screens, a complete static reading on phones and under reduced motion, a keyboard-operable product explorer, and an honest walkthrough dialog.

06Where It Stands

Made to be walked through.

Product views are demonstrations with sample content, Scripture passages are paraphrased and labelled, and the questions a church would ask about AI, privacy and pricing are left for a conversation rather than answered with claims.

Available · 2026

Open to leadership where strategy, brand and craft are one discipline.

Executive leadership for organizations creating value for the people they serve. Senior roles where strategy, brand, marketing and customer experience are treated as one discipline.

jasonwalker850@gmail.com →