Naked Nutrition · 2026

Less to hide. More to say.

Email, paid social and films built around a short ingredient list, and the people who keep asking for a longer one.

Creative direction · Copy · Design

Full Disclosure · 0:20

Format 16:9

16:9 9:16 4:5 1:1

Full Disclosure email: the headline An unusually short interview, the recorder and tub photograph, the single ingredient stated in full and a button to unflavored Naked Whey. — EmailAn unusually short interview.

Paid social ad: the headline THE INTERVIEW ENDED EARLY. over a photograph of a hand taking notes beside a recorder and the unflavored Naked Whey tub, with the line One ingredient. Nothing to hide.

Script

Interviewer: “Tell us everything.”
Naked Whey: “Grass-fed whey protein.”
Interviewer: “And?”
Naked Whey: “That was everything.”
Interviewer: “I booked an hour.”

Everyday creative

WelcomeA short list. A good start.

Browse abandonment email: the headline Your smoothie. Your say., three fruit smoothies photographed side by side, and serving ideas above a button to unflavored Naked Whey. — Browse abandonmentYour smoothie. Your say.

Replenishment email: the headline Keep the habit. Skip the extras., a kitchen photograph of Naked Creatine, the 5g per serving figure and a restock button. — ReplenishmentKeep the habit. Skip the extras.

Two short films

The Whole Ingredient List · 0:10

Format 16:9

16:9 9:16 4:5 1:1

Keep Showing Up · 0:12

Format 16:9

16:9 9:16 4:5 1:1

Ingredient clarity · Naked Whey

Paid social ad, variant A: the headline THE WHOLE INGREDIENT LIST in heavy uppercase, a blue ingredients panel reading grass-fed whey protein, the 25g protein per serving figure and the unflavored Naked Whey tub. — A

Paid social ad, variant B: the headline ONE INGREDIENT. FULL STOP. above the same blue ingredients panel, protein figure and unflavored Naked Whey tub. — B

Versatility · Naked Whey

Paid social ad, variant A: the headline YOUR SMOOTHIE. YOUR SAY. over three smoothies photographed with strawberries, banana and blueberries, with the unflavored Naked Whey tub below. — A

Paid social ad, variant B: the headline UNFLAVORED. UNLIMITED IDEAS. over the same three smoothies and the unflavored Naked Whey tub. — B

Routine · Naked Creatine

Paid social ad, variant A: the headline KEEP THE HABIT. SKIP THE EXTRAS. beside a navy panel reading 1 ingredient and 5g per serving, with the Naked Creatine tub. — A

Paid social ad, variant B: the headline CREATINE. KEPT SIMPLE. beside the same navy 1 ingredient and 5g per serving panel and the Naked Creatine tub. — B

Proposed tests

Ingredient clarity · Naked Whey Curiosity and reveal against a direct product fact.
Versatility · Naked Whey Customer agency against range of use.
Routine · Naked Creatine Routine-led motivation against immediate category clarity.

Nothing more to add.

Six settings where somebody wants a longer answer than the product has.

01 / THE TALKNaked Pea

The Talk · 0:17

Format 16:9

16:9 9:16 4:5 1:1

The entire ingredient list Yellow Pea Protein

Paid social

A

The same ad for The Talk with variant B's headline, One ingredient. Zero mixed signals.. Image, ingredient text and call to action are unchanged. — B

Email

Let's get to know each other.

A

B

Full email A Full email B

02 / THE LONG SPEECHNaked Whey

The Long Speech · 0:16

Format 16:9

16:9 9:16 4:5 1:1

The entire ingredient list Grass-Fed Whey Protein Powder

Paid social

A

The same ad for The Long Speech with variant B's headline, A very short ingredient speech.. Image, ingredient text and call to action are unchanged. — B

Email

The ingredient speech is over already.

A

B

Full email A Full email B

03 / THE PODCASTNaked Creatine

The Podcast · 0:14

Format 16:9

16:9 9:16 4:5 1:1

The entire ingredient list Creatine Monohydrate

Paid social

A

The same ad for The Podcast with variant B's headline, A very short ingredient podcast.. Image, ingredient text and call to action are unchanged. — B

Email

The shortest ingredient podcast.

A

B

Full email A Full email B

04 / THE DINNER PARTYNaked PB

The Dinner Party · 0:16

Format 16:9

16:9 9:16 4:5 1:1

The entire ingredient list Roasted Peanuts

Paid social

A

The same ad for The Dinner Party with variant B's headline, Peanuts. No plot twist.. Image, ingredient text and call to action are unchanged. — B

Email

The guest with a very short introduction.

A

B

Full email A Full email B

05 / THE PRESS CONFERENCENaked Rice

The Press Conference · 0:15

Format 16:9

16:9 9:16 4:5 1:1

The entire ingredient list Organic Brown Rice Protein

Paid social

A

The same ad for The Press Conference with variant B's headline, No further ingredients.. Image, ingredient text and call to action are unchanged. — B

Email

Our full ingredient statement.

A

B

Full email A Full email B

06 / THE DOCUMENTARYNaked Collagen

The Documentary · 0:17

Format 16:9

16:9 9:16 4:5 1:1

The entire ingredient list Bovine Hide Collagen Peptides

Paid social

A

The same ad for The Documentary with variant B's headline, One ingredient. Roll credits.. Image, ingredient text and call to action are unchanged. — B

Email

A six-part documentary. One ingredient.

A

B

Full email A Full email B

Proposed tests

The Talk A relationship hook will stop the scroll; a direct one-ingredient hook may attract more product-qualified clicks.
The Long Speech A speech invitation creates curiosity; a direct short-list headline states the value immediately.
The Podcast The time-mismatch joke may improve attention; the ingredient-specific headline may improve qualified traffic.
The Dinner Party A social invitation can earn attention; a playful literal ingredient headline can make the product benefit clearer.
The Press Conference A question may create a curiosity gap; an answer may communicate transparency faster.
The Documentary A documentary-production joke may earn attention; a concise ingredient-led payoff may drive more clicks.

Four formats. Fully composed.

The Talk, designed four times rather than cropped three times.

16:9 1920×1080

9:16 1080×1920

4:5 1080×1350

1:1 1080×1080

All 36 film files Nine films, four compositions each. OpenClose

H.264 video, AAC stereo audio, 24 fps, fast-start MP4. Delivered encodes, shipped unchanged.
Film	Product	Length	16:9	9:16	4:5	1:1
Full Disclosure	Naked Whey	20.01 s	1280×720 1.5 MB	720×1280 1.5 MB	720×900 1.0 MB	720×720 845 KB
The Whole Ingredient List	Naked Whey	10.01 s	1280×720 362 KB	720×1280 359 KB	720×900 323 KB	720×720 312 KB
Keep Showing Up	Naked Creatine	12.01 s	1280×720 415 KB	720×1280 389 KB	720×900 370 KB	720×720 349 KB
The Talk	Naked Pea	16.75 s	1920×1080 1.3 MB	1080×1920 1.3 MB	1080×1350 1000 KB	1080×1080 876 KB
The Long Speech	Naked Whey	15.54 s	1920×1080 978 KB	1080×1920 908 KB	1080×1350 763 KB	1080×1080 693 KB
The Podcast	Naked Creatine	14.5 s	1920×1080 833 KB	1080×1920 774 KB	1080×1350 659 KB	1080×1080 603 KB
The Dinner Party	Naked PB	15.83 s	1920×1080 1.0 MB	1080×1920 961 KB	1080×1350 792 KB	1080×1080 732 KB
The Press Conference	Naked Rice	15.25 s	1920×1080 922 KB	1080×1920 897 KB	1080×1350 714 KB	1080×1080 633 KB
The Documentary	Naked Collagen	16.88 s	1920×1080 943 KB	1080×1920 914 KB	1080×1350 741 KB	1080×1080 671 KB

The work delivered.

16 emails · 19 static ads · 9 films · 36 film files

Project notes

The A/B pairs are proposed tests, not results.

Brand marks and official product photography belong to their owners. Characters and situations are fictional, the portraits and room footage are AI-generated, and none of it is a testimonial. Ingredient statements repeat the declared ingredient list of the exact unflavored products shown, as published on the official product pages; they claim nothing about contents, purity, testing or effect. The emails are design concepts, not send-ready templates.

The next engagement

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