
Black Forest01 of 05High Flavanol CocoaIndependent concept
High Flavanol Cocoa
EARMUFFS?
Same attitude. Your choice of punctuation.
Three emails.
Product page
A product page, working.
Open the page Phone layoutFull window (opens the page on its own, in a new tab)
A concept page, not a Black Forest store.
Commercial
Two recordings. Your call.

Transcript
Everybody wants a piece of your morning. Your inbox. Your feed. Some guy explaining his twelve-step routine. He can wait. Put the phone down. Pick your mug. Black Forest High Flavanol Cocoa. No motivational speech required. Cut the noise. Read the label. Make your call. Your cup. Your morning. Black Forest. Morning. Owned.
Black Forest
The five campaigns.
Notes, files and sources
Independent concept by Jason Walker, 2026, not commissioned or endorsed by Black Forest. No campaign ran; no results are claimed.
On the label. 1200mg flavanols and flavonoids per serving; 600mg (-)-epicatechin; 0 sugar, 27 calories; 25 servings, net wt 8.7 oz (246 g). Front label as pictured on the official product page, 27 September 2026.
Social. Four executions in four schemes, each composed three ways (4:5, 1:1, 9:16). They are not an A/B test.
Emails. Spec emails; checked in Chromium only, no email client tested. The sending templates need the sender, postal address, unsubscribe link and a hosted image address before any send.
Commercial. Two takes of Jason’s own recordings, the clean one for Earmuffs on and the uncensored one for off, each composed for 16:9 and 9:16 with its own captions and transcript. The opening scene and the score were generated for this campaign; the product scene is the supplied campaign image.
Color. Kept. Warmer and about twice the chroma of the greige label band #BFAFA2; it comes from the cocoa itself, so it is a campaign color, never a label color.
Files
- The campaign, as a PDF
- Email 01: plain text · sending template
- Email 02: plain text · sending template
- Email 03: plain text · sending template









Social
Four ads, four schemes.