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Black Forest High Flavanol Cocoa. Morning. Owned. Your first call of the day. One scoop, 0 sugar, 27 calories. The product on dark stone.

Black Forest01 of 05High Flavanol CocoaIndependent concept

High Flavanol Cocoa

EARMUFFS?

Same attitude. Your choice of punctuation.

Social

Four ads, four schemes.

  1. Black Forest High Flavanol Cocoa ad 01. Headline: Morning. Owned. Support: Your first call of the day. High Flavanol Cocoa, 25 servings.
    01 Analogous
  2. Black Forest High Flavanol Cocoa ad 02. Headline: Cut the bulls#it. Support: Read the label. Make your call.
    02 Complementary
  3. Black Forest High Flavanol Cocoa ad 03. Headline: 1200MG. On the label. Support: Flavanols and flavonoids per serving, printed on the front.
    03 Monochromatic
  4. Black Forest High Flavanol Cocoa ad 04. Headline: Your standards. Nobody else’s. Support: High Flavanol Cocoa. Read it. Decide.
    04 Split complementary

Email

Three emails.

01Your first call of the day View email: Your first call of the day
02Cut the bulls#it View email: Cut the bulls#it
03Make your call View email: Make your call

Product page

A product page, working.

Commercial

Two recordings. Your call.

Morning. Owned., a Black Forest High Flavanol Cocoa commercial: poster
High Flavanol CocoaMorning. Owned.Clean recording
Transcript

Everybody wants a piece of your morning. Your inbox. Your feed. Some guy explaining his twelve-step routine. He can wait. Put the phone down. Pick your mug. Black Forest High Flavanol Cocoa. No motivational speech required. Cut the noise. Read the label. Make your call. Your cup. Your morning. Black Forest. Morning. Owned.

Transcript as text

Color

Seven schemes. One label.

Label, observed #C0AFA3Campaign anchor #C09B70

  1. High Flavanol Cocoa, Monochromatic: the controlled comparison

    Monochromatic

  2. High Flavanol Cocoa, Analogous: the controlled comparison

    Analogous

  3. High Flavanol Cocoa, Split complementary: the controlled comparison

    Split complementary

  4. High Flavanol Cocoa, Triad: the controlled comparison

    Triad

  5. High Flavanol Cocoa, Tetrad: the controlled comparison

    Tetrad

  6. High Flavanol Cocoa, Complementary: the controlled comparison

    Complementary

  7. High Flavanol Cocoa, Clash: the controlled comparison

    Clash

Notes, files and sources

Independent concept by Jason Walker, 2026, not commissioned or endorsed by Black Forest. No campaign ran; no results are claimed.

On the label. 1200mg flavanols and flavonoids per serving; 600mg (-)-epicatechin; 0 sugar, 27 calories; 25 servings, net wt 8.7 oz (246 g). Front label as pictured on the official product page, 27 September 2026.

Social. Four executions in four schemes, each composed three ways (4:5, 1:1, 9:16). They are not an A/B test.

Emails. Spec emails; checked in Chromium only, no email client tested. The sending templates need the sender, postal address, unsubscribe link and a hosted image address before any send.

Commercial. Two takes of Jason’s own recordings, the clean one for Earmuffs on and the uncensored one for off, each composed for 16:9 and 9:16 with its own captions and transcript. The opening scene and the score were generated for this campaign; the product scene is the supplied campaign image.

Color. Kept. Warmer and about twice the chroma of the greige label band #BFAFA2; it comes from the cocoa itself, so it is a campaign color, never a label color.

Files

Sources

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