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Black Forest Magnesium Sleep Aid. Clock out. Mean it. Magnesium Sleep Aid. Melatonin-free. 90 capsules. The product on dark stone.

Black Forest04 of 05Magnesium Sleep AidIndependent concept

Magnesium Sleep Aid

EARMUFFS?

Same attitude. Your choice of punctuation.

Social

Four ads, four schemes.

  1. Black Forest Magnesium Sleep Aid ad 01. Headline: Clock out. Mean it. Support: Magnesium Sleep Aid. Melatonin-free. 90 capsules.
    01 Complementary
  2. Black Forest Magnesium Sleep Aid ad 02. Headline: The inbox can wait. Support: A deliberate end to the day. Read the formula.
    02 Monochromatic
  3. Black Forest Magnesium Sleep Aid ad 03. Headline: Melatonin-free. It says so on the front. Support: Magnesium L-threonate, L-theanine, ashwagandha, apigenin, vitamin D3.
    03 Analogous
  4. Black Forest Magnesium Sleep Aid ad 04. Headline: Your standards. Nobody else’s. Support: Magnesium Sleep Aid. Read it. Decide.
    04 Split complementary

Email

Three emails.

01Clock out. Mean it. View email: Clock out. Mean it.
02Five ingredients, named View email: Five ingredients, named
03Your evening. Your call. View email: Your evening. Your call.

Product page

A product page, working.

Commercial

Two recordings. Your call.

The Inbox Can Wait, a Black Forest Magnesium Sleep Aid commercial: poster
Magnesium Sleep AidThe Inbox Can WaitClean recording
Transcript

The workday ended. Your inbox didn't get the memo. It'll survive. Close the laptop. Put the phone down. The day has had enough of your attention. Meet Black Forest Magnesium Sleep Aid. A melatonin-free formula to look into. Read the label. Make your call. Black Forest. Clock out. Mean it.

Transcript as text

Color

Seven schemes. One label.

Label, observed #7E07ECCampaign anchor #B399E7

  1. Magnesium Sleep Aid, Monochromatic: the controlled comparison

    Monochromatic

  2. Magnesium Sleep Aid, Analogous: the controlled comparison

    Analogous

  3. Magnesium Sleep Aid, Split complementary: the controlled comparison

    Split complementary

  4. Magnesium Sleep Aid, Triad: the controlled comparison

    Triad

  5. Magnesium Sleep Aid, Tetrad: the controlled comparison

    Tetrad

  6. Magnesium Sleep Aid, Complementary: the controlled comparison

    Complementary

  7. Magnesium Sleep Aid, Clash: the controlled comparison

    Clash

Notes, files and sources

Independent concept by Jason Walker, 2026, not commissioned or endorsed by Black Forest. No campaign ran; no results are claimed.

On the label. Melatonin-free (front label); Magnesium L-threonate, L-theanine, ashwagandha, apigenin, vitamin D3 (label, includes); 90 capsules; 1695 MG (product title). Front label and product title on the official product page, 27 September 2026.

Social. Four executions in four schemes, each composed three ways (4:5, 1:1, 9:16). They are not an A/B test.

Emails. Spec emails; checked in Chromium only, no email client tested. The sending templates need the sender, postal address, unsubscribe link and a hosted image address before any send.

Commercial. Two takes of Jason’s own recordings, the clean one for Earmuffs on and the uncensored one for off, each composed for 16:9 and 9:16 with its own captions and transcript. The opening scene and the score were generated for this campaign; the product scene is the supplied campaign image.

Color. Kept for type and rules on ink: a light tint of the label violet #7D07EA, which cannot carry small type on ink. Fields use the label violet itself.

Files

Sources

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